Review of Indonesian motorcycles sales 1st semester 2008
After view years passed in Indoesian motorcycles industry,it seems this 2008 will be the biggest sales performed in
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entire years. From the data of
AISI (Association of Indonesian Motorcycles Industry), there's an increase sales till 46% from 2007 this 1st semester, for about 3 million units has been sold only in this semester 2008. If it can hold on, it seems this year will be the new record sales after the fantastic record 5 million unit sales in year 2005. The low ends model (100-110
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cc, cup) like ussual take 60% on all sales percentage. And sport commuter segment only had 11% of contribution.
An optimistic result to biggest 3 manufactured (Honda,yamaha,& Suzuki) in years to come. Suzuki, which is the 3rd ranks in Indonesia market shared among other manufactured has also step up their sales this semester, they reach 13,7% market shared. But

its not too good for them. Many strategy and new product line up cannot significantly push their sales like use too (15-20%). it seems they have t

o works harder and launch another new product in the crowded segment.
S.R - 001
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